There’s no denying that being a realtor is a highly competitive job market. So it’s important for realtors to do everything they can to stand out from the crowd. And that’s where professional photography for realtors can be a game changer for your business!
If you’re ready to build a professional and recognizable image as a realtor, stick around. I’ll share why personal branding matters for realtors and how you can use your brand colors strategically to stand out. I’m also sharing my free planning guide for your photoshoot and the 20 top places to use your professional photos for your business!
Why Personal Branding Matters for Realtors
If you’re a realtor, you’re in a competitive market. So to put it simply, you need to stand out. Personal branding is all about creating a library of photos to help you stand out in a saturated market to your potential clients.
Great photography for realtors helps them appear more credible, trustworthy, and knowledgeable. These are all great things because they can lead to more brand awareness and sales…which is the overall goal!
So, what does that look like for a realtor? Let’s dive into that a bit further, specifically with this shoot of Katherine and her husband, Tom. She’s a local Nashville realtor and has a staging company as well!
Building a Brand That Stands Out: Why Incorporating Your Brand Colors into a Realtor Photoshoot is Important
As you can see in Katherine’s photos, her brand is bold and bright! Go big or go home, right?
Incorporating her bright brand colors into her photoshoot helps to make her brand more recognizable. By wearing these bold colors and using the gorgeous red suitcase props (from her staging business), Katherine has now created memorable and professional images that will stick in the mind of her clients (or soon-to-be clients!)
Using brand colors consistently across all marketing materials helps lay the foundation for a cohesive visual identity. This leads me to my next point: creating a brand that stands out!
Creating a Brand That Stands Out Online in a Saturated Market
In a saturated online market, it can be challenging to create a brand that stands out. But with the right strategy, it’s possible to create an easily recognizable personal brand. Here are some tips on how to do just that:
- Invest in professional photography: This is where hiring a professional photographer, like myself, comes in. I’ll work with you to design the perfect brand shoot to achieve your business goals. You’ll walk away with high-quality images to help you stand out and attract more attention and interest from potential clients!
- Focus on niche areas or areas of expertise: For Katherine’s shoot, she brought in gorgeous red suitcases (also one of her brand colors) from her real estate staging business to use as props. It was a perfect way to showcase her nice. Not only can she help clients buy or sell a home. But she can also help stage homes to get top dollar!
- Create a visual brand on social media: Social media is a powerful tool for building a personal brand. I provide my clients with multiple-sized photos, each sized for different social media platforms. This makes it easier to create a visual brand on social media. I actually wrote a whole blog about the 20 best places to use your professional photos here!
A Note About Couples Photos
I always encourage my clients to include someone else in their photoshoots. Whether that’s a business partner, a child, or in this case, a spouse.
Katherine brought her husband, Tom, to her shoot and was so thankful she did. They hadn’t had photos taken together of just them alone in years. Now they have beautiful portraits to celebrate their love, and Katherine has a library of professional photos for her business! I call that a win/win!
Brand photography for realtors can help you differentiate yourself from your competition and set yourself apart as the go-to expert in your field.
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